Berikut ini merupakan video yang bertemakan “Motivasi Konsumen”,

Consumer Motivation comes from inner state of individual that force consumers to behave to meet their needs.
Consumer motivation is the results of unfulfilled needs that produce state of tensions that force consumers to fulfill their needs.
Needs can be classified as primary and secondary needs; and utilitarian and expressive needs.
Consumer Behavior Class IKK 233
Ujang Sumarwan, Ph.D, Professor
Department of Family and Consumer Sciences College of Human Ecology
Bogor Agricultural University (Institut Pertanian Bogor – IPB) Indonesia

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